[INTERVIEW] 2Chainz Talks DefJam and Lower Album Sales On Sophomore Album "B.O.A.T.S II: #MeTime"

Last week, Atlanta's hottest rapper 2Chainz dropped his sophomore solo album B.O.A.T.S II: #MeTime.

Apparently, his number in sales were a disappointment missing the projected amount in comparison to his first album hitting 147,000 sales in its first week, where the sophomore album only pushed 64,000 unit during the week of debut.

2Chainz sat down with Power 105's The Breakfast Club last week and discussed the poor promotion of the album and the low first week projections.

While he explained his feelings of still being confident in his sales, he also expressed agreement on DefJam failing to promote the album as best they could have the way they had done for his previous release.

Maybe DefJam felt as though 2Chainz is by now a big enough artist to the public and with the release date approaching, the album could promote itself. Bad assumption and definitely a weak move considering the fact 2Chainz is indeed still new to some people and is still being introduced to newer audiences. Therefore, the promotion for the album should have been in much effect. DefJam also failed to produce a larger amount of units to sell across the nation. Like Angela Yee explained to an extent in the interview, purchasers may not be able to find the album. In addition, some new listeners may not know the difference or recognize the new album from the old one. I mean they both are somewhat similar entailing the double chains while one is black, as far as the cover, and the other white. Easy mistake to make for a new coming fan. Also, being that there were not alot of copies printed up for the release, stores may have run out of the new album fast or may have never gotten the album to begin with. Unfortunately, some new fans may have bought the first album mistaking it for the latest album due to poor promotion.

(SMH)

However, 2Chainz remains positive about the situation, as he should. In fact the album sold 63,000 units (exceeding his own projections) being just enough to land the NO.3 spot on Billboard.

Here is the full interview with 2Chainz visiting Power 105's The Breakfast Club:

~BeautiiFLY